Journalists were once the primary storytellers, shaping public understanding through print, radio, and television. Then came the internet, social media, and now generative AI — each shifting control over who informs the world.

Today, platforms, influencers, and algorithms decide what gets seen, while AI tools generate content that blurs the line between fact and fiction. So, who tells the story now? And what role does journalism play in this evolving landscape?

Join us at the 2025 New Horizons in Journalism Conference as we explore the changing power dynamics of storytelling and the future of news.

WHERE

Hilton Sofia

WHEN

April 15, 2025

Agenda

9:00 – 9:30 Registration

9:30 – 10:00 Opening Remarks

Welcome by the America for Bulgaria Foundation

Welcome by the Association of European Journalists in Bulgaria

Welcome by the World Press Institute

10:00 – 10:45 Keynote: Empathy From the Frontlines

Arwa Damon – Award Winning Journalist & Humanitarian

10:45 – 11:00 Break

11:00 – 12:00 Panel 1 – The New Gatekeepers (Who controls the news now?)

Journalists are no longer the sole news storytellers. What does this mean for reporting on truth?

Zakhar Protsiuk – Chief Operating Officer, The Kyiv Independent (Ukraine)

Kaius Niemi – Media Executive (Finland)

Graham Griffith – Journalist and Producer (USA)

Fauziyya Tukur – Journalist, BBC (Nigeria)

Xhemajl Rexha (moderator) – Chairperson: Association of Journalists in Kosovo (Kosovo)

12:00-12:30 Lightning Talks Round 1 & 2

Lightning Talk 1: Goran Georgiev – Senior Analyst, Center for the Study of Democracy (Bulgaria)

Lightning Talk 2: Joanna Elmy – Digital Journalist & Author (Bulgaria)

12:30 – 13:30 Break

13:30 – 14:00 Lightning Talks Round 3 & 4

Lightning Talk 3: Camilla Bath – Journalist, Editor & Media Consultant (South Africa)

Lightning Talk 4: Matthias Sdun – Documentary Filmaker (Germany)

14:00 – 15:15 Panel 2 – How to survive and stay relevant: The future of journalism

If we’re to survive the massive disruption we face, what must change?

Veronika Munk – Director of Innovation and New Markets, Denník N (Hungary)

Courtney Radsh – Director, Center for Journalism & Liberty (USA)

Peter Erdelyi – Founding Director, Center for Sustainable Media (Hungary)

Bridget Rollason (moderator) – Europe Correspondent, Australian Broadcasting Corporation (Australia)

Workshops

(April 16)

Dig deeper: The latest OSINT, open data and verification tools for journalists

By Cesare Treccarichi

9:30 AM – 11:00 AM (April 16)

The best stories aren’t easy to find; you need the right tools to uncover them. In this practical workshop, investigative journalist Cesare Treccarichi shares how to use open-source intelligence (OSINT), open data, and verification tools to track money, power, and misinformation across borders. Learn how to find and analyse everything from vessel and flight traffic to economic, environmental, and satellite data.

Read more
Experiment with tools like Google Dataset Search, OCCRP Aleph, FlightRadar24, InVID, and more. Whether you’re tracking corruption, conflict, or climate, this session gives you real techniques for real investigations.

About the speaker:
Cesare Treccarichi is an investigative journalist at Today.it, part of the Italian media group Citynews, where he covers political and economic issues, energy transition, and climate change. He has worked as a fact-checker at Pagella Politica, an IFCN-certified fact-checking organization, and has prior experience with news channels and digital media. Cesare specializes in data-driven investigations combining traditional reporting with OSINT tools, verification methods, and deep dives into open data platforms. He is a World Press Institute fellow for 2024.

The workshop will take place from 9:30 AM – 11:00 AM on April 16, 2025.

Online registration is available at this link. Participation is free, but spots are limited, so prior registration is required. The working language will be English, and no interpretation into Bulgarian will be provided. Please register by 4:00 PM on April 15, 2025. Successfully registered participants will receive location details for the event.

Organized by the World Press Institute, in partnership with the Association of European Journalists and with the support of the America for Bulgaria Foundation.

AI tools for visual storytelling

By Matthias Sdun

11:30 AM – 1:00 PM (April 16)

How can AI elevate your visual journalism, not just speed it up? In this workshop, Matthias Sdun shows how to combine AI tools to improve visual language, streamline production workflows, and stay creative under pressure. Experiment with the latest tools for video and visual storytelling, and learn how to overcome common challenges when working with AI in the field.

Read more
About the speaker:
Matthias Sdun is a German documentary filmmaker and visual storytelling expert. He specializes in creating images and videos using artificial intelligence and teaches how to integrate AI tools into video production. Matthias was a World Press Institute fellow in 2015 and is currently based in Hamburg, Germany.

The workshop will take place from 11:30 AM – 1:00 PM on April 16, 2025.

You can register at this link. Participation is free, but spots are limited, so prior registration is required. The working language will be English, and no interpretation into Bulgarian will be provided. Please register by 4:00 PM on April 15, 2025. Successfully registered participants will receive location details for the event.

Organized by the World Press Institute, in partnership with the Association of European Journalists and with the support of the America for Bulgaria Foundation.

AI in Journalism: What you can do RIGHT NOW

By Camilla Bath

1:30 PM – 3:30 PM (April 16)

AI is already reshaping journalism, but are you using it to your advantage? This hands-on workshop skips the theory and gets straight to work. Learn how AI can help you brainstorm, research, edit, and produce content faster and smarter—without compromising accuracy or integrity. Whether you’re just starting out or already experimenting, you’ll leave with practical tools, fresh skills, and a sharper approach to AI in your newsroom.

Read more
About the speaker:
Camilla Bath is a journalism consultant, trainer, and innovator with over two decades of experience in the news media across continents, cultures, and industries. She works with newsrooms in Africa and Europe, focusing on the future of journalism, the role of AI in the newsroom, and the ethical challenges of emerging media technologies. She previously held senior editorial roles at two of South Africa’s major TV news organizations, overseeing editorial strategy, digital transformation, and newsroom innovation. Camilla is a program director and board member of the World Press Institute and was a WPI fellow in 2014.

The workshop will take place from 1:30 PM – 3:30 PM on April 16, 2025.

Online registration is available at this link. Participation is free, but spaces are limited, so prior registration is required. The working language will be English, and no interpretation into Bulgarian will be provided. Please register by 4:00 PM on April 15, 2025. Successfully registered participants will receive location details for the event.

Organized by the World Press Institute, in partnership with the Association of European Journalists and with the support of the America for Bulgaria Foundation.

Speakers

Arwa Damon

Journalist & Humanitarian

Arwa Damon is an award winning former CNN senior correspondent and an expert on the Middle East, best known for her ability to tell the human story in the midst of war and chaos. She is the founder and president of the charity INARA that provides medical and mental health care to children impacted by war. Arwa also recently directed and produced the award winning documentary “Seize the Summit” that tells the story of four young refugees from Syria, Afghanistan, and Ukraine that come together to take on Mt Kilimanjaro and make a stand against war.

Xhemajl Rexha

Chairperson of the Association of Journalists of Kosovo

Xhemajl Rexha is a freelance journalist working for Kosovo media, since 2005 and currently Chairperson of the Association of Journalists of Kosovo, in his second term. At AJK he works to promote media freedoms in the country, free speech and safety of journalists. He leads initiatives and projects on fighting disinformation, gender-sensitive reporting, combating hate-speech in media, and reforming media laws in the country. These projects are organized with various partners such as National Democratic Institute (NDI), OSCE Mission in Kosovo, the US, UK and Germany embassies and include journalists from different communities, including Kosovo’s largest ethnic minority, Serbs. His work has been published in local and regional media in Europe, including The Guardian and Service 95. Rexha was the first-ever fellow from Kosovo in the 2024 cohort of the World Press Institute.

Fauziyya Tukur

Investigative Journalist, BBC

Fauziyya Kabir Tukur is an award-winning journalist with over a decade of experience in digital journalism, specializing in investigating disinformation campaigns across Africa for the BBC. A 2023 fellow of the United States’ World Press Institute, Fauziyya is a co-chair of the BBC’s Global Women in News (GWiN) and serves on the board of Pink Arena Foundation, a non-profit committed to transforming Nigerian women through mentoring and coaching. She has attended leadership courses in Nigeria, the UK, and the US and holds a Master’s in Communication and Development from the London School of Economics and Political Science.

Courtney C. Radsch

Director of the Center for Journalism & Liberty

Courtney C. Radsch, PhD, is Director of the Center for Journalism and Liberty at Open Markets Institute where she produces and oversees cutting-edge research and helps design smart policy solutions focused on the political economy of AI, news media market structures and information power. As a global thought leader and press freedom advocate, Dr. Radsch’s research and analysis have been published in leading media outlets and scholarly journals. She has testified before congressional, parliamentary, and competition authorities around the world, offered strategic guidance to international organizations and leading civil society groups, and advised publishers and journalism leaders on AI and tech policy.

Matthias Sdun

Documentary Filmmaker

Matthias Sdun is an award-winning documentary filmmaker and expert in visual storytelling. He specializes in AI-powered image and video creation, guiding clients on how to integrate these tools into their video strategies. He is a 2015 World Press Institute alumnus from Hamburg, Germany.

Bridget Rollason

Foreign Correspondent, Australian Broadcasting Corporation

Bridget Rollason is an award-winning journalist for the Australian Broadcasting Corporation. She has been a political reporter with the ABC for the past 7 years. She now lives in London where she works as a foreign correspondent for the ABC covering European news and also produces for the BBC World TV News channel.

Veronika Munk

Director of Innovation and New Markets, Denník N

Veronika Munk is an award-winning Hungarian journalist with 20+ years of experience. She is working in the management of the leading independent Slovak news outlet Denník N, which has Czech and Hungarian language versions as well. Veronika was the founding Editor-in-Chief of the Hungarian independent online news daily, Telex. She was the Deputy Editor-in-Chief at Index, Hungary’s largest online news daily from where she and her 80+ colleagues resigned in July 2020 due to external political influence on the outlet. Veronika has a media studies PhD and teaches courses on journalism at ELTE University, the largest Hungarian university.

Zakhar Protsiuk

Chief Operating Officer, The Kyiv Independent

Zakhar Protsiuk is the Chief Operating Officer at The Kyiv Independent where he leads reader revenue, marketing, product and ecommerce teams. He is also a co-founder and former managing editor at The Fix Media, a media about the European publishing sector. Zakhar is also an Associate Partner at Jnomics, a UK-based media consultancy, where he worked with more than 20 European publishers on org building and business sustainability.

Joanna Elmy

Digital Journalist & Researcher

Joanna Elmy is a writer, researcher, and journalist based between Philadelphia, U.S. and Sofia, Bulgaria. She relies on her experience as a digital journalist, novelist, and social sciences applied researcher to make sense of a changing newsscape and find new ways to tell the stories of our dynamic times.

Peter Erdelyi

Founding Director of the
Center for Sustainable Media

Peter Erdelyi is the founding director of the Center for Sustainable Media. He is a media executive from Budapest, Hungary, with over 25 years of experience in journalism and media management. He consults for the Media Development Investment Fund and teaches digital media strategy at ELTE University in Budapest. As a Fellow at the Reuters Institute at the University of Oxford, he researched digital audience revenue strategies in countries where the media environment is under pressure. Over the past two decades, he has been involved in launching and running various digital outlets in Hungary and has served on the Executive Board of the European Digital Media Observatory. He holds an MSc from the London School of Economics.

Camilla Bath

Journalism Consultant

Camilla Bath is a journalism consultant, trainer and innovator with a career spanning two decades in the news media industry, bridging continents, cultures and industries. Camilla works with newsrooms across Africa and Europe, focusing on the future of journalism, AI’s role in newsrooms, and the ethical challenges of emerging technologies in media. Previously, she held leadership roles in two of South Africa’s major broadcast news organizations, overseeing editorial strategy, digital transformation, and newsroom innovation. Camilla is Program Director and a board member of the World Press Institute, having herself been a recipient of a WPI fellowship in 2014.

Graham Griffith

Journalist

Graham Griffith is a veteran audio producer and designer of radio programs and podcasts who has launched such programs as On Point and The Takeaway in the US. As a media strategist he has worked with civic minded journalism organizations like the International Consortium of Investigative Journalists, The On Being Project, The Conversation, and most major market public radio stations in the US. He was a Fulbright Scholar in Sofia in 2023-2024, and continues to collaborate with independent journalists and civic service organizations throughout Central and Southeast Europe. He writes the Notes from New Europe column for Transitions Media, a regional news site based in Prague. In April he will be launching a new model for creative journalism, the Effervescence Collective, based in Portland Maine.

Cesare Treccarichi

Investigative Journalist

Cesare Treccarichi is an investigative journalist with Today.it, part of Italy’s Citynews editorial group, where he covers political and economic issues, as well as the energy transition and climate change. He is a former fact-checker at Pagella Politica, an IFCN-certified fact-checking organization, and has previously worked with newswires and digital media outlets. Cesare specializes in data-driven investigations that blend traditional reporting with OSINT, verification tools, and deep-dive research across open data platforms. He was a 2024 fellow of the World Press Institute.

Kaius Niemi

Deputy CEO, Partner at Miltton Group

Kaius Niemi is the Deputy CEO and Partner at Miltton Group, a leading communications and advisory firm. With nearly 30 years of experience in journalism, he has served as Editor-in-Chief of Helsingin Sanomat, the largest daily newspaper in the Nordic countries. An award-winning war correspondent for his reporting from Afghanistan, Kaius has also been a long-time board member of the International Press Institute, the world’s oldest press freedom organization, as well as the World Press Institute. He currently serves as Chairman of the Finnish section of Reporters Without Borders.

ORGANIZERS

Organized by

Supported by

Location

Hilton Sofia

Contacts:

Ivan Radev, AEJ-Bulgaria

+359889388619

[email protected]